Monday, March 3, 2008

Registration for Workshops and General Session

Developing an Effective Marketing and Sales Strategy for Your Prepaid Card Program

Deploying a profitable prepaid card program requires a thorough understanding of not only what your customers want to buy, but how they respond to marketing, sales and branding activities. In this workshop, you will:

• Learn how to understand your customers' preferences and needs more effectively
• Develop compelling program collateral
• Create effective and cohesive marketing, branding and sales programs to drive card adoption
• Make the most of your specific retail environment to drive card usage and reloading
• Understand the importance of partnering to drive value to your customers

Workshop participants will be broken into teams and receive a hypothetical card product, for which they will need to develop a retail marketing and sales strategy, from concept through rollout. The session will be a highly participative, stimulating and memorable learning experience, providing creative ideas you can take back to improve your own prepay program. It is suitable for marketing and sales specialists in retail and financial services.

Leaders:

Successfully Marketing Your Prepaid Product While Managing Your Company's Reputation

In this session, veteran product launch, corporate reputation and government affairs specialists will provide attendees with the tools and techniques necessary for a successful prepaid product or company launch, along with ways to continue to improve awareness and corporate reputation over time. Attendees will learn about the current environment and trends to tap into for their marketing activities, PR programs and government relations endeavors. Panelists will discuss strategies for both B2C and B2B companies.

• Benefits messages that resonates with consumers
• Matching your message to your audience
• Methods for progressive marketing
• Using disclosure as a marketing tool
• Techniques for communicating your message to business customers

Leaders:

Identifying New Market Opportunities for Financial Institutions

There are many opportunities for banks in prepaid–from standard payroll and gift card programs sold through corporate and retail channels, to widespread third-party distribution through agent bank programs, to cutting edge applications such as worker's compensation and general purpose reloadable. In this workshop, you'll ensure your bank's strategy is maximized by:

• Understanding the various roles you can play in prepaid
• Hearing success stories from other banks by product type, vertical market, and distribution channel
• Gaining clarity on business and revenue/profitability models

Leaders: