Unbanked, Underserved & Payroll Track

Integrating Customer Behavior Models in the Unbanked and Underserved Market to Create Profitable Card Programs

Prepaid card programs designed to serve the unbanked and underserved markets are in the midst of incorporating bank-like features. In this session, you'll hear discussion on the current state of the market, and hear a roadmap of products and services in the pipeline.

• Deploying credit features on prepaid cards to help transition underserved customers to the financial mainstream, based on demographic and usage profiles of cardholders using these products
• Implementing savings and rewards programs with prepaid accounts to bolster customer acquisition and retention
• Assessing the latest pricing trends and strategies to maximize market reach and share
• Comparing the retention vs. product type migration tactics to match your firm's overall business model

Moderator:

Moderator: 

Lunch

Sponsored by

Reducing Costs Through Payroll Cards

Payroll cards have helped to control the costs associated with paying employees and others by check. In this session, you'll hear a case study detailing how closedloop paycards can be used to offer benefits for both employers and their employees Domino's Case Study: Strategies for Integrating Pay Cards

• Providing adequate education to ensure employees understand fees and charges
• Strategies for dealing with variations in state laws
• Ensuring account access through the web and through kiosks
• Managing communication to spur program adoption and utilization
• Recent enhancements to further cut costs and increase program efficiencies

ADP Case Study: Deploying an Open-Loop Payroll Card Solution

Payroll cards have quickly evolved to resemble the general purpose reloadable card–with multiple capabilities and far greater utility than the basic payroll load and spend functions. In this session, you'll a case study detailing how open-loop paycards can be used to offer benefits for both employers and their employees:

• Assess the product attributes of the latest open-loop payroll cards, including reloadability, bill pay, and other functions
• Strategies for leveraging the employer channel to capture the individual for a broader financial services relationship
• Gain insights into running successful parallel payroll card strategies efficiently to achieve your goals

Case Study: Driving Awareness and Sales of Reloadable Prepaid Cards Via Effective Advertising to "Underserved" Consumers"

In this session, you'll hear about Visa's prepaid product strategy and how television advertising is helping to increase consumer awareness and sales of reloadable prepaid cards. Visa will review underserved consumer needs and their approach to educating consumers about the benefits of prepaid cards through TV advertising. Early campaign results with various retail merchant partners will be reviewed.

30-Minute Networking and Refreshment Break in the Exhibit Hall

Sponsored by

Helping Consumers Build and Access Credit with Prepaid Cards

One of the main areas of product innovation in recent years has been with prepaid cards targeted to the unbanked and underserved, including payroll, general purpose, and remittance cards. While some believe that these cards will be standalone successful products, others view them as a piece of the overall cycle in which to engage consumers–with credit being a critical component. In this session, you will learn:

• Methods for providing credit features alongside prepaid cards
• Deciphering the type of data being analyzed and reported to build credit scores to manage your exposure to risk
• Strategies for offering credit, such as on an integrated basis with a prepaid card or on a standalone basis, to bolster revenue

Moderator:

Happy Hour

Sponsored by

2nd Annual Industry Gala

Sponsored by

Recognizing excellence in prepaid programs and service, the Winners of the 2008 Paybefore Awards will be announced at this exciting Gala.

Unbanked, Underserved & Payroll Track

Case Study: Emerald Prepaid MasterCard - Developing Effective Education, Training and Customer Service Strategies to Meet the Needs of the Underserved Consumer

• Tactics for efficiently working with your vendors to identify your target customers' needs to effectively service them
• Conducting the appropriate training and education of your sales force to ensure they can effectively communicate the card's benefits to an audience unfamiliar with very limited card-product experience
• Deploying easy-to-understand collateral for both card sellers and consumers to ensure a clear understanding of the products benefits, rules, and instructions for use
• Practical strategies for driving user questions to your customer service department, rather than to sales staff
• Methods for accurately forecasting card demand to ensure a snag-free rollout

Keys to Underwriting the Underbanked Segment

When it comes to credit-related opportunities, sparse information often leads financial services providers to bypass a large pool of under-banked customers. This session will showcase alternative sources of customer information that can be used to make accurate risk-adjusted offers, both for customers who do not actively use banking products, and for prospects whose credit histories suggest a need for additional research.Topics will include:

• Methods for identifying, locating, and retrieving alternative customer information
• Putting information to work via analytical treatments and practical applications
• Specific examples of how an expanded customer pool is being underwritten in a variety of industry settings

Moderator: 

Leaders:

2:45 – 3:30

Building Trust Among Underserved Communities via Prepaid Remittance Cards

 

Many believe that prepaid cards have the potential to change the way in which international money remittances are conducted. Both new and established organizations have introduced card products for this segment and many are now expanding their strategies for long-term success. This session will provide an understanding of:

• The state of the card-based remittance market, including the major geographic regions of interest, market size and potential, differing types of card products, and card-to-card transfer options
• International card issuance, distribution, and delivery options, including partnerships needed in local markets with banks, processors, distributors, and others.
• Managing the requirements of AML/BSA compliance laws
• Understanding what criteria is used to classify organizations as "money service businesses"

Jeremy Kuiper, Managing Director, BANK FIRST
Blake Patton, CEO, IKOBO

3:30

Conference Concludes

Your Prepaid Guide
	CASE STUDIES - Prepaid case studies from the top consumer ams and B2B companies
	RELATIONSHIPS - Build relationships with key decision makers
	TECHNOLOGY - Identify how to incorporate the latest in prepaid technology
	LEGAL - Regulatory, legal and risk management sessions
	GEOGRAPHIC - Expand the geographic reach of your prepaid programs
	PAYMENT - Tailor your card program to incorporate new payment strategies
	TOP MINDS - Learn from the top minds from beyond the prepaid industry to help you think outside the box